Over the past few decades, the influence of transformative technology has radically changed the way businesses interface with consumers. Digital marketing is now so advanced that even exceptional content spread across multiple channels means little if these channels do not interact with each other, let alone consumers in groundbreaking, dynamic and innovative ways.
Successful omnichannel marketing requires businesses establish and maintain a consistent approach across all platforms, both digital and physical. We are kicking off 2019 with a Special Feature exploring the new age of marketing and its implications for family business.
Also in this issue family business stories from Puerto Rico, Germany, the US, the UK, India, Argentina, South Africa and more.