Marketing and the Family Business – Issue 41, February 2019

Tharawat Magazine Issue 41
Tharawat Magazine Issue 41 with a Special Feature in Marketing
family office winter forum

 Over the past few decades, the influence of transformative technology has radically changed the way businesses interface with consumers. Digital marketing is now so advanced that even exceptional content spread across multiple channels means little if these channels do not interact with each other, let alone consumers in groundbreaking, dynamic and innovative ways.

Successful omnichannel marketing requires businesses establish and maintain a consistent approach across all platforms, both digital and physical. We are kicking off 2019 with a Special Feature exploring the new age of marketing and its implications for family business.

Also in this issue family business stories from Puerto Rico, Germany, the US, the UK, India, Argentina, South Africa and more.

Special Features: Marketing

Dr Claudia Binz Astrachan is a lecturer and researcher at Lucerne University of Applied Sciences and Arts (Switzerland) and a Senior Research Fellow at the Witten Institute for Family Business at Witten/Herdecke University (Germany). She is the current chair...
Deborah and Verity Sparks are the mother-and-daughter duo behind Sparks & Daughters. Born in the British countryside when Deborah began making personalised aprons at the family kitchen table over a decade ago, the business has since moved from strength...
The Tea Shelf is among India’s most successful pioneers in the e-commerce for tea. Since launching in 2015, they have grown their business by delivering high-quality tea blends to online consumers directly from their estates in Assam and creating blends...
As the son of a PhD in organic chemistry, Phillip Kalli was exposed to the discipline from a very young age. He distinctly remembers coming home from school one afternoon to find a makeshift laboratory set up in his...
Technology fascinates Anders Sörman-Nilsson, a global futurist, speaker and author of three books on the topic of digitisation and innovation. He believes in a seamlessly integrated future – one where even the most humane elements of the human experience...
Guy and Jo Schanschieff invested 25 years' worth of effort and capital to realise the full potential of their family business. Bambino Mio, now the largest reusable nappy brand in the world, began with a surreal conversation about nappies...

Features

For audio enthusiasts and professionals alike, Sennheiser is synonymous with a superior audio experience. Channelling his passion for meticulous design, Prof Dr Fritz Sennheiser, entrepreneur and inventor, founded the company in 1945 to celebrate the profoundly human expression of...
With a strategic approach that emphasises internationalisation, diversification and social innovation, Grupo Ferré Rangel, Puerto Rico's family-owned, multinational, strategic investment holding company, has achieved that delicate and powerful balance that has defined the family’s success for over a century. The...

Entrepreneurs

By identifying a niche in the hypercompetitive Indian market and maintaining a strategy of continuous product development, Symphony revolutionised the air coolers category. After making a public offering in the early 1990s, founder Achal Bakeri acted on the advice of...
The story of Joel Clark and Kodiak Cakes is a story of perseverance. From the age of eight, Joel was knocking on doors to sell individual bags of his mother’s all-natural, healthy pancake batter. As he grew older, he dreamt...

Portraits

Over the course of its 121-year history, the Barrow Property Group grew from a small carpentry shop into one of South Africa’s leading property management and construction companies. Now in its fifth generation, the firm is responsible for building...
Walk into any Café Martínez location around the world, and the first thing you will notice besides the inebriating aroma of artisanal roasted South American coffee is a palpable sense of "home". Customer-oriented spaces rife with warm colours and...

Also in this Issue

One of the fastest growing trends within the family office sector is leveraging venture capital in long-term planning and strategy. Expert Brett de Bank, a former wealth manager based in London, helps family offices and investors navigate the private capital...
To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention to the not-too-distant past. In the early 2000s, web video was the talk of the town....
After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern United States working on such prestigious projects as the Vanderbilt and Roosevelt estates. Moved to...