Rarely has a technological innovation been so promising yet seemingly so difficult to understand as big data. Proponents of the technology envision a world in which companies have access to near-limitless points of data about their customers and their activities; information that until recently, could never have been quantifiable or utilized to make better decisions. Yet, businesses that are determined to harness this potential often find themselves hardly knowing where to begin.
In our special feature, we have assembled a thorough introduction to the technology by learning from leading experts who not only study big data from a technical perspective, but also how it can have a transformative effect on companies that are strategic in its adaption.
Also in this issue family business stories from Italy, Finland, the UK, Peru, Switzerland, Canada, and more.