Rossi Boots

Rossi Boots has had first-hand experience dealing with the unprecedented retail disruption of the last two decades. Their realisation: more than a century designing, manufacturing and delivering high-quality footwear is not enough to guarantee sustainability.

In Australia, imported goods and online retail have created a highly competitive global marketplace, diminishing many of the regional benefits local businesses used to enjoy. For many family-owned firms around the world, adaptation often falls to the next generation of owners – Rossi Boots is one such example.

Under the guidance of the fourth generation of Rossiters, Rossi Boots has weathered an exacting managerial and philosophical transformation. Today, with a forward-facing vision that simultaneously draws on past triumphs, the family business is catching up to other internationally recognised Australian brands without alienating their local consumer base.