Pandora began in 1982 with one family-owned jewellery store in Copenhagen, Denmark. Now, they boast a network of over 2,400 concept stores worldwide.
Founded by Danish goldsmith Per Enevoldsen and his then-wife, Winnie Enevoldsen, Pandora started as an import business, bringing jewellery pieces from Thailand to sell to a loyal European customer base.
Eventually, the Enevoldsens built a large manufacturing site in the Southeast Asian country allowing them to sell their popular assortment of rings, necklaces and earrings to a mass market.
In 2008, Danish private equity group Axcel purchased a 60 per cent stake in the business, and shares totalling $1.84 billion were sold in October 2010, making it one of the biggest IPOs in Europe that year.
Pandora’s popularity has surged in the wake of celebrity endorsements. In 2018, it posted a net profit of $2.58 billion worldwide.