Chopard is a Swiss-based luxury watch, jewellery and accessories company. Founded in 1860 by Louis-Ulysse Chopard, the brand is famous for producing luxury jewellery and timepieces for women. It counts some of the world’s most famous actors as its patrons.
While the company’s headquarters remain in Geneva, Switzerland, it has been owned by Germany’s Scheufele family, who are also renowned watchmakers, since 1963.
Prior to the transition, the company was run by Louis-Ulysses’ son Paul-Louis Chopard and grandson Paul-Andre, who took the company over in 1943. When the fourth generation was unwilling to take on a leadership role, Paul-Andre was forced to look elsewhere.
A perennial favourite on the red carpet, Chopard’s owner Karl Scheufele has a personal net worth of $1.9 billion as of March 2019. His two children, Caroline and Karl-Friedrich, continue to act as co-presidents.