Producing up to 200 tubes of toothpaste every minute, family-owned and -operated company SPLAT has grown into a leading global manufacturer of oral care products sold to more than 60 countries. Founded in 2000 by Evgeny Demin and Elena Belous, the Moscow-based company has grown into a top-three toothpaste brand in the Russian marketplace. SPLAT pursued international expansion in 2011 and credits much of its success to connecting with consumers drawn to its concept of creating products through a natural and environmentally friendly process. All its products are 100 per cent vegan, use plant-based components and are not tested on animals. The company also uses a CO2-neutral production method. SPLAT introduced its eco-friendly BioMio home cleaning products line in 2014, adding to its other two oral care specialty brands, Biomed and INNOVA.
SPLAT doesn’t engage in traditional advertising, instead relying on word of mouth as its preferred marketing method. The company has been recognised by Stanford University as a TOP-30 fastest growing global brand.
