Dani was CEO in her family’s manufacturing business for 7 years during which time she restructured, won awards, been an ambassador for manufacturing and women in business, made family members redundant, recovered from a major fire which wiped out production, learnt to weld, electroplate and polish, carried out an MBO, acquired businesses and managed multiple sites. In 2009 she was in the impossible position of closing the doors to the 106 year old business for the last time due to the dire economic conditions.
Armed with first hand experience of the complexities of family businesses as well as a frustration for the lack of understanding by advisers she was determined to create an enterprise supporting families in business and those working as advisers to them. Dani brought a community based concept to life as FIB to ensure support, resources, tools and a neutral community exists for family businesses.
Dani was also one of Insider Media’s ’42 Under 42” in 2006 as well as a finalist of Midlands Businesswoman of the Year 2003, E&Y Young Entrepreneur of the Year 2004, IOD Young Director of the Year 2004 and 2007 and IoD Emerging Leader of the Year 2008. In 2014, she became a finalist in the Natwest Venus Awards for the category of Inspirational Woman of the Year.
Dani is also an ambassador for LoveBrum, an incredible new charity that has been set up to benefit the city of Birmingham which is home to FIB’s head office. There’s an influential team of people behind it and their aim is to create a ‘movement for a better Birmingham’.
In essence, LoveBrum is looking to unearth the hidden gem/ hard to reach projects that produce tangible outcomes, which in turn directly improve the city, with a view to supporting them financially and strategically.
Dani is highly respected within the fields of manufacturing, entrepreneurship, family business matters and the role of women in business and as such is regularly asked to write articles, judge awards, provide comment and views as well as being a much sought after speaker.