Royal Van Wijhe Verf is a Dutch paint producer that develops, produces and sells decorative paints and coatings for the professional painter and the consumer (DIY market).
Van Wijhe Verf also develops colorants for the BtoB market and coatings for the joinery market. Although the main market is still The Netherlands the company exports its products to over 20 countries in the world. The company is a fourth generation family business and celebrated it’s 100 year anniversary in 2016.
In the ’80s the company developed its own (patented) colorant system and it sells its colorants all over the world to other paint producers as well.
Sustainability is a very important driver of the company. The motto: “there will be no sustainable future without a healthy dose of innovation”. Sustainability and Innovation are strongly connected in the company, which leads to sustainable innovation. They try to develop products that contribute to a better balance between people, planet, and profit.
