Taylor, based in California, has a reputation for building high-quality acoustic guitars. A pioneer in guitar construction, the company is known for innovative technology; the patented “Taylor Neck” is recognised throughout the industry.
In 1972, Bob Taylor partnered with fellow employees Kurt Listug and Steve Schemmer to buy and rename the business Westland Music Company. Later, they adopted the name Taylor Guitars in the interest of branding. Today, Taylor employs over 900 people and distributes to 60 countries. Notable artists include Taylor Swift.