By Radosław Drożdżewski (Zwiadowca21) - Own work, CC BY-SA 3.0,

Discount supermarket chain based in Germany.

In 1973, the first modern Lidl grocery store opened in Ludwigshafen, about 25 miles south of Frankfurt. A staff of three offered approximately 500 products. Expansion during the 90s saw branches outside of Germany and eventually all across Europe. By the 2000s, Lidl had established itself as a leading retailer in the UK.

With their recent expansion into the United States in 2017, Lidl now operates in 27 countries, with revenue of $28.2 billion. Around 90 per cent of the products Lidl offers in its supermarkets are of their own private label brands.