Founded in 1600 by Enchu Kurokawa, Toraya is a traditional Japanese confectioner. Its auspicious beginnings go all the way back to their role as court purveyor for Emperor Goyozei (1586-1611). Toraya wisely followed the national capital shift to Tokyo, where they established their current base of operations in 1869.
Their product, “wagashi” or “Japanese sweets,” are a beloved cultural staple. They are typically enjoyed during tea time in Japan. The sweetness of the wagashi offsets the bitterness of the matcha tea. Toraya further borrows on Japanese tradition by incorporating nature and the four seasons into their product. The customer can find familiar designs in Toraya’s sweets, such as the iconic cherry blossom and layered snow cakes.
Now in its 17th generation, Mitsuhiro Kurokawa maintains the quality product that many have come to know and love. The Kurokawa family aims to continue their success by retaining their core values and enriching their traditions.
