With an estimated net worth of US$4.2 billion, the Servitje family have the formation of the world’s largest baked goods company, Grupo Bimbo, by the late Lorenzo Servitje in 1945, to thank for their wealth. Starting with one factory in Mexico City, Grupo Bimbo is now a multinational corporation with 170 factories in 22 countries and millions of individual points of sale for their world famous brands globally. Having entered the company at the age of 16, Daniel Servitje became the company’s CEO in 1997, twenty years before the death of his father and founder of the group, Lorenzo, in February, 2017. He is credited with turning the company from a small Mexican baking company into a multinational conglomerate with more the 100 domestic and international bands. While the eldest son Daniel briefly left the company to compete an MBA at Stanford Univeristy, which he completed in 1987, in 1990 he returned to Mexico and was appointed Regional Director, securing the first distribution routes to the U.S during this period. Daniel, who is one of eight children, was named on Fortune magazines’ list of the world’s greatest 50 leaders in June 2018, and the company is often lauded for its efforts in ethical innovation and entrepreneurship amongst its workers. A number of the Servitje family continue to serve on the Bimbo Grupa executive board.
