L’Oreal is a French cosmetics company founded in 1909 by Eugene Paul Louis Schueller, a chemist of German descent. Synonymous with beauty around the world, in 2017, the company had annual revenue of €26 billion and employed some 89,000 people worldwide. In 1963, L’Oreal listed on the Paris Stock Exchange, a move that catapulted its financial resources to a new stratosphere, enabling it to acquire a string of brands including Lancome the next year, Garnier in 1965 and Biotherm in 1970. Its other brands are also bywords for luxury and include the likes of Yves Saint Laurent, Maybelline and Giorgio Armani. Famous for its advertsing campaigns, including the slogan “Because I’m worth it”, which changed in the mid-200s to “Because you’re worth it”, the cosmetic giants are also known for their commitment to research and development. As of 2019, they own six research centers worldwide: two in France and one each in the US, Japan, China and India. On March 17, 2006, L’Oreal purchased natural cosmetics company The Body Shop for £562 million.
- Family name: Bettencourt family
- Sector: Consumer Products & Retail
- Founded: 1909
- Founder: Eugene Paul Louis Schueller
- Country: France
- Company headquarters: Clichy, France
- Managers: Jean-Paul Agon
- Revenue: US$27.5 billion
- Rankings: 392 [Fortune 500]
- Family ownership: 33%
- Employees: 82,881
- Website: https://www.loreal.com/
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