Marketing and the Family Business

Marketing and the Family Business

sennheiser-the-sound-of-family-business-success

Sennheiser: The Sound of Family Business Success

For audio enthusiasts and professionals alike, Sennheiser is synonymous with a superior audio experience. Channelling his passion for meticulous design, Prof Dr Fritz Sennheiser,...
five-industries-that-will-be-transformed-by-virtual-reality

Five Industries That Will be Transformed by Virtual Reality

To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention...
kodiak-cakes-and-the-long-passionate-game-to-entrepreneurial-success

Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

The story of Joel Clark and Kodiak Cakes is a story of perseverance. From the age of eight, Joel was knocking on doors to sell...
ideal-the-successful-marketing-formula-of-a-leading-detergent-manufacturer

Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer

As the son of a PhD in organic chemistry, Phillip Kalli was exposed to the discipline from a very young age. He distinctly remembers...
symphony-returning-from-the-brink-of-bankruptcy-to-lasting-international-success

Symphony: Returning from the Brink of Bankruptcy to Lasting International Success

By identifying a niche in the hypercompetitive Indian market and maintaining a strategy of continuous product development, Symphony revolutionised the air coolers category. After making...
rooted-the-story-of-the-forest-city-tree-protection-co

Rooted: The Story of The Forest City Tree Protection Co.

After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...
the-barrow-group-five-generations-of-construction-in-south-africa

The Barrow Group: Five Generations of Construction in South Africa

Over the course of its 121-year history, the Barrow Property Group grew from a small carpentry shop into one of South Africa’s leading property...
the-age-of-omnichannel-marketing-and-its-repercussions-for-family-businesses

The Age of Omnichannel Marketing and its Repercussions for Family Businesses

Technology fascinates Anders Sörman-Nilsson, a global futurist, speaker and author of three books on the topic of digitisation and innovation. He believes in a...
bambino-mio-engendering-trust-in-the-e-commerce-era

Bambino Mio: Engendering Trust in the E-Commerce Era

Guy and Jo Schanschieff invested 25 years' worth of effort and capital to realise the full potential of their family business. Bambino Mio, now...
Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation

Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation

With a strategic approach that emphasises internationalisation, diversification and social innovation, Grupo Ferré Rangel, Puerto Rico's family-owned, multinational, strategic investment holding company, has achieved...

Connect with Us

296,502FansLike
1,619FollowersFollow
4,225FollowersFollow