Marketing and the Family Business

Marketing and the Family Business

Sparks & Daughters: Personalised Products Made with Love

Sparks & Daughters: Personalised Products Made with Love

Deborah and Verity Sparks are the mother-and-daughter duo behind Sparks & Daughters. Born in the British countryside when Deborah began making personalised aprons at...
Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer

Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer

As the son of a PhD in organic chemistry, Phillip Kalli was exposed to the discipline from a very young age. He distinctly remembers...
The Tea Shelf: A Historical Family Business Tackles the Digital Marketing Age

The Tea Shelf: A Historical Family Business Tackles the Digital Marketing Age

The Tea Shelf is among India’s most successful pioneers in the e-commerce for tea. Since launching in 2015, they have grown their business by delivering...
The Age of Omnichannel Marketing and its Repercussions for Family Businesses

The Age of Omnichannel Marketing and its Repercussions for Family Businesses

Technology fascinates Anders Sörman-Nilsson, a global futurist, speaker and author of three books on the topic of digitisation and innovation. He believes in a...
Sennheiser

Sennheiser: The Sound of Family Business Success

For audio enthusiasts and professionals alike, Sennheiser is synonymous with a superior audio experience. Channelling his passion for meticulous design, Prof Dr Fritz Sennheiser,...
Family offices and venture capitalism

Family Offices and Venture Capital

One of the fastest growing trends within the family office sector is leveraging venture capital in long-term planning and strategy. Expert Brett de Bank, a...
Marketing and the Family Business: How Family Business Branding Impacts Consumer Perception

How Family Business Branding Impacts Consumer Perception

Dr Claudia Binz Astrachan is a lecturer and researcher at Lucerne University of Applied Sciences and Arts (Switzerland) and a Senior Research Fellow at...
Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

The story of Joel Clark and Kodiak Cakes is a story of perseverance. From the age of eight, Joel was knocking on doors to sell...
Bambino Mio: Engendering Trust in the E-Commerce Era

Bambino Mio: Engendering Trust in the E-Commerce Era

Guy and Jo Schanschieff invested 25 years' worth of effort and capital to realise the full potential of their family business. Bambino Mio, now...
Cafe Martinez

Café Martínez: Family Business, Coffee and Creating a Home-Away-From-Home Experience

Walk into any Café Martínez location around the world, and the first thing you will notice besides the inebriating aroma of artisanal roasted South...