Marketing and the Family Business

Marketing and the Family Business

rooted-the-story-of-the-forest-city-tree-protection-co

Rooted: The Story of The Forest City Tree Protection Co.

After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...
The Tea Shelf: A Historical Family Business Tackles the Digital Marketing Age

The Tea Shelf: A Historical Family Business Tackles the Digital Marketing Age

The Tea Shelf is among India’s most successful pioneers in the e-commerce for tea. Since launching in 2015, they have grown their business by delivering...
Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation

Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation

With a strategic approach that emphasises internationalisation, diversification and social innovation, Grupo Ferré Rangel, Puerto Rico's family-owned, multinational, strategic investment holding company, has achieved...
marketing-and-the-family-business-how-family-business-branding-impacts-consumer-perception

How Family Business Branding Impacts Consumer Perception

Dr Claudia Binz Astrachan is a lecturer and researcher at Lucerne University of Applied Sciences and Arts (Switzerland) and a Senior Research Fellow at...
ideal-the-successful-marketing-formula-of-a-leading-detergent-manufacturer

Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer

As the son of a PhD in organic chemistry, Phillip Kalli was exposed to the discipline from a very young age. He distinctly remembers...
bambino-mio-engendering-trust-in-the-e-commerce-era

Bambino Mio: Engendering Trust in the E-Commerce Era

Guy and Jo Schanschieff invested 25 years' worth of effort and capital to realise the full potential of their family business. Bambino Mio, now...
five-industries-that-will-be-transformed-by-virtual-reality

Five Industries That Will be Transformed by Virtual Reality

To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention...
sparks-daughters-personalised-products-made-with-love

Sparks & Daughters: Personalised Products Made with Love

Deborah and Verity Sparks are the mother-and-daughter duo behind Sparks & Daughters. Born in the British countryside when Deborah began making personalised aprons at...
sennheiser-the-sound-of-family-business-success

Sennheiser: The Sound of Family Business Success

For audio enthusiasts and professionals alike, Sennheiser is synonymous with a superior audio experience. Channelling his passion for meticulous design, Prof Dr Fritz Sennheiser,...
family-offices-and-venture-capitalism

Family Offices and Venture Capital

One of the fastest growing trends within the family office sector is leveraging venture capital in long-term planning and strategy. Expert Brett de Bank, a...

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