Marketing and the Family Business

Marketing and the Family Business

Bambino Mio: Engendering Trust in the E-Commerce Era

Bambino Mio: Engendering Trust in the E-Commerce Era

Guy and Jo Schanschieff invested 25 years' worth of effort and capital to realise the full potential of their family business. Bambino Mio, now...
Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation

Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation

With a strategic approach that emphasises internationalisation, diversification and social innovation, Grupo Ferré Rangel, Puerto Rico's family-owned, multinational, strategic investment holding company, has achieved...
The Barrow Group: Five Generations of Construction in South Africa

The Barrow Group: Five Generations of Construction in South Africa

Over the course of its 121-year history, the Barrow Property Group grew from a small carpentry shop into one of South Africa’s leading property...
Symphony: Returning from the Brink of Bankruptcy to Lasting International Success

Symphony: Returning from the Brink of Bankruptcy to Lasting International Success

By identifying a niche in the hypercompetitive Indian market and maintaining a strategy of continuous product development, Symphony revolutionised the air coolers category. After making...
Cafe Martinez

Café Martínez: Family Business, Coffee and Creating a Home-Away-From-Home Experience

Walk into any Café Martínez location around the world, and the first thing you will notice besides the inebriating aroma of artisanal roasted South...
Rooted: The Story of The Forest City Tree Protection Co.

Rooted: The Story of The Forest City Tree Protection Co.

After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...
Five Industries That Will be Transformed by Virtual Reality

Five Industries That Will be Transformed by Virtual Reality

To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention...
Sennheiser

Sennheiser: The Sound of Family Business Success

For audio enthusiasts and professionals alike, Sennheiser is synonymous with a superior audio experience. Channelling his passion for meticulous design, Prof Dr Fritz Sennheiser,...
Marketing and the Family Business: How Family Business Branding Impacts Consumer Perception

How Family Business Branding Impacts Consumer Perception

Dr Claudia Binz Astrachan is a lecturer and researcher at Lucerne University of Applied Sciences and Arts (Switzerland) and a Senior Research Fellow at...
Sparks & Daughters: Personalised Products Made with Love

Sparks & Daughters: Personalised Products Made with Love

Deborah and Verity Sparks are the mother-and-daughter duo behind Sparks & Daughters. Born in the British countryside when Deborah began making personalised aprons at...