Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer
As the son of a PhD in organic chemistry, Phillip Kalli was exposed to the discipline from a very young age. He distinctly remembers...
The Barrow Group: Five Generations of Construction in South Africa
Over the course of its 121-year history, the Barrow Property Group grew from a small carpentry shop into one of South Africa’s leading property...
How Family Business Branding Impacts Consumer Perception
Dr Claudia Binz Astrachan is a lecturer and researcher at Lucerne University of Applied Sciences and Arts (Switzerland) and a Senior Research Fellow at...
Sennheiser: The Sound of Family Business Success
For audio enthusiasts and professionals alike, Sennheiser is synonymous with a superior audio experience. Channelling his passion for meticulous design, Prof Dr Fritz Sennheiser,...
Café Martínez: Family Business, Coffee and Creating a Home-Away-From-Home Experience
Walk into any Café Martínez location around the world, and the first thing you will notice besides the inebriating aroma of artisanal roasted South...
Symphony: Returning from the Brink of Bankruptcy to Lasting International Success
By identifying a niche in the hypercompetitive Indian market and maintaining a strategy of continuous product development, Symphony revolutionised the air coolers category.
After making...
Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success
The story of Joel Clark and Kodiak Cakes is a story of perseverance.
From the age of eight, Joel was knocking on doors to sell...
Five Industries That Will be Transformed by Virtual Reality
To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention...
Rooted: The Story of The Forest City Tree Protection Co.
After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...
Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation
With a strategic approach that emphasises internationalisation, diversification and social innovation, Grupo Ferré Rangel, Puerto Rico's family-owned, multinational, strategic investment holding company, has achieved...
