Marketing and the Family Business

Marketing and the Family Business

Marketing and the Family Business: How Family Business Branding Impacts Consumer Perception

How Family Business Branding Impacts Consumer Perception

Dr Claudia Binz Astrachan is a lecturer and researcher at Lucerne University of Applied Sciences and Arts (Switzerland) and a Senior Research Fellow at...
Family offices and venture capitalism

Family Offices and Venture Capital

One of the fastest growing trends within the family office sector is leveraging venture capital in long-term planning and strategy. Expert Brett de Bank, a...
The Age of Omnichannel Marketing and its Repercussions for Family Businesses

The Age of Omnichannel Marketing and its Repercussions for Family Businesses

Technology fascinates Anders Sörman-Nilsson, a global futurist, speaker and author of three books on the topic of digitisation and innovation. He believes in a...
Cafe Martinez

Café Martínez: Family Business, Coffee and Creating a Home-Away-From-Home Experience

Walk into any Café Martínez location around the world, and the first thing you will notice besides the inebriating aroma of artisanal roasted South...
Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

The story of Joel Clark and Kodiak Cakes is a story of perseverance. From the age of eight, Joel was knocking on doors to sell...
Rooted: The Story of The Forest City Tree Protection Co.

Rooted: The Story of The Forest City Tree Protection Co.

After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...
Symphony: Returning from the Brink of Bankruptcy to Lasting International Success

Symphony: Returning from the Brink of Bankruptcy to Lasting International Success

By identifying a niche in the hypercompetitive Indian market and maintaining a strategy of continuous product development, Symphony revolutionised the air coolers category. After making...
Bambino Mio: Engendering Trust in the E-Commerce Era

Bambino Mio: Engendering Trust in the E-Commerce Era

Guy and Jo Schanschieff invested 25 years' worth of effort and capital to realise the full potential of their family business. Bambino Mio, now...
Five Industries That Will be Transformed by Virtual Reality

Five Industries That Will be Transformed by Virtual Reality

To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention...
Sennheiser

Sennheiser: The Sound of Family Business Success

For audio enthusiasts and professionals alike, Sennheiser is synonymous with a superior audio experience. Channelling his passion for meticulous design, Prof Dr Fritz Sennheiser,...