Marketing and the Family Business

Marketing and the Family Business

the-barrow-group-five-generations-of-construction-in-south-africa

The Barrow Group: Five Generations of Construction in South Africa

Over the course of its 121-year history, the Barrow Property Group grew from a small carpentry shop into one of South Africa’s leading property...
symphony-returning-from-the-brink-of-bankruptcy-to-lasting-international-success

Symphony: Returning from the Brink of Bankruptcy to Lasting International Success

By identifying a niche in the hypercompetitive Indian market and maintaining a strategy of continuous product development, Symphony revolutionised the air coolers category. After making...
rooted-the-story-of-the-forest-city-tree-protection-co

Rooted: The Story of The Forest City Tree Protection Co.

After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...
five-industries-that-will-be-transformed-by-virtual-reality

Five Industries That Will be Transformed by Virtual Reality

To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention...
marketing-and-the-family-business-how-family-business-branding-impacts-consumer-perception

How Family Business Branding Impacts Consumer Perception

Dr Claudia Binz Astrachan is a lecturer and researcher at Lucerne University of Applied Sciences and Arts (Switzerland) and a Senior Research Fellow at...
cafe-martinez

Café Martínez: Family Business, Coffee and Creating a Home-Away-From-Home Experience

Walk into any Café Martínez location around the world, and the first thing you will notice besides the inebriating aroma of artisanal roasted South...
sennheiser-the-sound-of-family-business-success

Sennheiser: The Sound of Family Business Success

For audio enthusiasts and professionals alike, Sennheiser is synonymous with a superior audio experience. Channelling his passion for meticulous design, Prof Dr Fritz Sennheiser,...
kodiak-cakes-and-the-long-passionate-game-to-entrepreneurial-success

Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

The story of Joel Clark and Kodiak Cakes is a story of perseverance. From the age of eight, Joel was knocking on doors to sell...
family-offices-and-venture-capitalism

Family Offices and Venture Capital

One of the fastest growing trends within the family office sector is leveraging venture capital in long-term planning and strategy. Expert Brett de Bank, a...
ideal-the-successful-marketing-formula-of-a-leading-detergent-manufacturer

Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer

As the son of a PhD in organic chemistry, Phillip Kalli was exposed to the discipline from a very young age. He distinctly remembers...

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