Marketing and the Family Business

Marketing and the Family Business

Symphony: Returning from the Brink of Bankruptcy to Lasting International Success

Symphony: Returning from the Brink of Bankruptcy to Lasting International Success

By identifying a niche in the hypercompetitive Indian market and maintaining a strategy of continuous product development, Symphony revolutionised the air coolers category. After making...
Five Industries That Will be Transformed by Virtual Reality

Five Industries That Will be Transformed by Virtual Reality

To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention...
Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

The story of Joel Clark and Kodiak Cakes is a story of perseverance. From the age of eight, Joel was knocking on doors to sell...
Rooted: The Story of The Forest City Tree Protection Co.

Rooted: The Story of The Forest City Tree Protection Co.

After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...
Cafe Martinez

Café Martínez: Family Business, Coffee and Creating a Home-Away-From-Home Experience

Walk into any Café Martínez location around the world, and the first thing you will notice besides the inebriating aroma of artisanal roasted South...
Bambino Mio: Engendering Trust in the E-Commerce Era

Bambino Mio: Engendering Trust in the E-Commerce Era

Guy and Jo Schanschieff invested 25 years' worth of effort and capital to realise the full potential of their family business. Bambino Mio, now...
The Tea Shelf: A Historical Family Business Tackles the Digital Marketing Age

The Tea Shelf: A Historical Family Business Tackles the Digital Marketing Age

The Tea Shelf is among India’s most successful pioneers in the e-commerce for tea. Since launching in 2015, they have grown their business by delivering...
The Age of Omnichannel Marketing and its Repercussions for Family Businesses

The Age of Omnichannel Marketing and its Repercussions for Family Businesses

Technology fascinates Anders Sörman-Nilsson, a global futurist, speaker and author of three books on the topic of digitisation and innovation. He believes in a...
Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation

Grupo Ferré Rangel: Internationalisation, Diversification and Social Innovation

With a strategic approach that emphasises internationalisation, diversification and social innovation, Grupo Ferré Rangel, Puerto Rico's family-owned, multinational, strategic investment holding company, has achieved...
The Barrow Group: Five Generations of Construction in South Africa

The Barrow Group: Five Generations of Construction in South Africa

Over the course of its 121-year history, the Barrow Property Group grew from a small carpentry shop into one of South Africa’s leading property...