Marketing and the Family Business

Marketing and the Family Business


Café Martínez: Family Business, Coffee and Creating a Home-Away-From-Home Experience

Walk into any Café Martínez location around the world, and the first thing you will notice besides the inebriating aroma of artisanal roasted South...

Rooted: The Story of The Forest City Tree Protection Co.

After learning the art of tree care as a college student in the early 20th century, a young WP Lanphear travelled around the northeastern...

Kodiak Cakes and the Long, Passionate Game to Entrepreneurial Success

The story of Joel Clark and Kodiak Cakes is a story of perseverance. From the age of eight, Joel was knocking on doors to sell...

The Barrow Group: Five Generations of Construction in South Africa

Over the course of its 121-year history, the Barrow Property Group grew from a small carpentry shop into one of South Africa’s leading property...

Sparks & Daughters: Personalised Products Made with Love

Deborah and Verity Sparks are the mother-and-daughter duo behind Sparks & Daughters. Born in the British countryside when Deborah began making personalised aprons at...

The Age of Omnichannel Marketing and its Repercussions for Family Businesses

Technology fascinates Anders Sörman-Nilsson, a global futurist, speaker and author of three books on the topic of digitisation and innovation. He believes in a...

Five Industries That Will be Transformed by Virtual Reality

To get a sense of what impact virtual reality (VR) will have across industries in the not-too-distant future, we must first turn our attention...
The Tea Shelf: A Historical Family Business Tackles the Digital Marketing Age

The Tea Shelf: A Historical Family Business Tackles the Digital Marketing Age

The Tea Shelf is among India’s most successful pioneers in the e-commerce for tea. Since launching in 2015, they have grown their business by delivering...

How Family Business Branding Impacts Consumer Perception

Dr Claudia Binz Astrachan is a lecturer and researcher at Lucerne University of Applied Sciences and Arts (Switzerland) and a Senior Research Fellow at...

Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer

As the son of a PhD in organic chemistry, Phillip Kalli was exposed to the discipline from a very young age. He distinctly remembers...

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