Interview with Ahmed Yasseen and Mostafa Yasseen, Beyond Creation

In 2008, twin brothers, Ahmed and Mostafa Yasseen, founded Beyond Creation, a digital agency. Starting out in Cairo, the Yasseens struggled through the usual entrepreneurial rough patches, emerging successful and able to significantly expand their business. Today the brothers work between Egypt and the U.A.E., coordinating a growing team and navigating the fast-paced world of digital technology and communication. Tharawat spoke to Ahmed and Mostafa about entrepreneurship, what makes a team, and why it is all about added value.

IMD LFO