Interview with Sylvain Daudel, Director of Family Business Centre, EDHEC Business School

In collaboration with Deloitte, the EDHEC Family Business Centre developed Pandora®, the first “serious game” for family businesses. The simulation reproduces decision-making within the fictional Sanchez family business. Users are guided through the Sanchez’s family history, and are presented with the challenges and strategic decisions they face. The aim of the game is to teach users about corporate finance by finding financing options within the family firm context. Tharawat spoke to Sylvain Daudel about the effects of gamification on family business education.

 What was your vision for Pandora®?

Our starting point was based on intuition. People in family businesses have little exposure to capital restructuring options and their possible consequences. We wanted to build a simulation that would present the differences between key financial options, like private equity, bonds (convertible or not), asset sales, IPOs, debt, and so on. We knew we needed to situate such an educational tool within a ludic environment to attract family members with little knowledge in finance.