How Can You Bring Authenticity to Marketing?

Interview with Phillip Kalli, Managing Director, Ideal

Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer
(L-R) Phillip and Mike Kalli. Image courtesy of Ideal.
The Family Business Voice Podcast
The Family Business Voice
How Can You Bring Authenticity to Marketing?

On this episode of The Family Business Voice, Phillip Kalli, Managing Director of Ideal talks to Ramia about Ideal’s early days, authenticity in marketing and strength in family.

– The idiosyncracies inherent to family business make Ideal unique and are a competitive advantage.

– Consumers need something they understand to identify with.

– Ideal has established a successful marketing strategy by being authentic.

Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.

Also, read the full article here.