How Can You Bring Authenticity to Marketing?

Interview with Phillip Kalli, Managing Director, Ideal

Ideal: The Successful Marketing Formula of a Leading Detergent Manufacturer
(L-R) Phillip and Mike Kalli. Image courtesy of Ideal.

How Can You Bring Authenticity to Marketing?
The Family Business Voice

 
 
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On this episode of The Family Business Voice, Phillip Kalli, Managing Director of Ideal talks to Ramia about Ideal’s early days, authenticity in marketing and strength in family.

– The idiosyncracies inherent to family business make Ideal unique and are a competitive advantage.

– Consumers need something they understand to identify with.

– Ideal has established a successful marketing strategy by being authentic.