How Can You Create Timeless Value?

Jan Ryde, courtesy of Hästens.
The Family Business Voice Podcast
The Family Business Voice
How Can You Create Timeless Value?

On this episode of The Family Business Voice, Ramia speaks to Jan Ryde, Hästen’s fifth-generation CEO, as well as his son and sixth-generation family business member, Lukas Ryde, about leveraging the power of technology in product development while balancing cutting-edge innovation with timeless tradition.

– Regardless of the decade, there is continuity in the message passed from one generation to the next: the means of production and distribution may change, but there is no substitute for quality, service or value.

– A return to the businesses’ core product offering, exceptional handmade mattresses, has seen Hästens expand on a global scale.

– Hästens focus on quality adds value to the customer experience over lifetimes; they’ve found some of their mattresses still in use after a century.

Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn.

Also, read the full article here.