Guy and Jo Schanschieff invested 25 years’ worth of effort and capital to realise the full potential of their family business. Bambino Mio, now the largest reusable nappy brand in the world, began with a surreal conversation about nappies at the Taj Mahal.
Since then, Bambino Mio has transformed completely, scaled to a remarkable degree and recovered from a crisis on the way to their current position of marketplace preeminence.
Over the course of the Schanschieff’s entrepreneurial journey, which began in 1992, consumer buying habits have changed in two distinct ways. The meteoric rise of e-commerce means customers are increasingly likely to purchase products from the comfort of their homes with the click of a button. Recognition of global consumerism’s adverse environmental impacts has triggered some to reject single-use plastic items in favour of reusable products. Bambino Mio has successfully capitalised on both trends.
The UK-based duo prioritised digital marketing as a means of infiltrating new markets as soon as they saw the change coming. As a result, they’ve devised a digital marketing strategy that genuinely supports what they do, including work with bloggers, social media influencers and other platforms that drive the consumer decision-making process.
Bambino Mio reusable nappies and baby products are now available in over 50 countries, with exports alone reaching £2.5 million last year.
