On this episode of The Family Business Voice, Viviana Jaramillo speaks to Ramia about Sol de Minca’s collaboration with neighbouring communities, operating a business with Sierra Nevada indigenous values in mind and what indigenous leaders there are saying about the pandemic.
- As soon as Sol de Minca’s owners knew they wanted to start a business on indigenous land, they contacted the local indigenous community to ask for guidance.
- A spiritual leader came onto the property and conducted a ritual so that they could grow food and build structures with nature on their side.
- They’ve learned that profit and sustainability aren’t mutually exclusive and that the latter should always come before the former.
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