When Pete and Cathy Delantar established Nature’s Legacy in 1986, sustainability wasn’t the buzzword that it is now. In the Philippines, very few people were familiar with the term, and the concept of upcycling was unheard of. But the Delantars didn’t let that stop them.
Now, three-and-a-half decades later, Nature’s Legacy products, manufactured using upcycled waste materials, are some of the most sought after in the interior design and furniture industries. And not only are these products sustainable, but they also reinforce the company’s socially responsible values in how they are made. According to the founders, creating an environment where their people can thrive is equally important as maintaining a sustainable value chain.
Read the full interactive article here: https://www.tharawat-magazine.com/stories/natures-legacy-business-of-doing-good/
On this episode of the Family Business Voice, Pete and Cathy Delantar, as well as their son Carlo, discuss their vision of sustainability, their innovative products and their commitment to social improvement.
– Marketing never-before-seen sustainable products hasn’t been without its challenges. But when Nature’s Legacy started filling orders with major brands, their detractors had to start taking them seriously.
– According to Pete, there’s plenty of ‘low-hanging fruit’ for companies that don’t know where to begin when it comes to initiating sustainability projects. Don’t be afraid to start.
– Nature’s Legacy’s sustainability is their competitive advantage, becoming a commanding force in the market because of their proprietary, upcycled products.