How Can you Generate Growth in a Hyper-competitive Marketplace?

How can you Generate Growth in a Hyper-competitive Marketplace?
Kelly Spiker, COO of Woods Coffee. Image courtesy of Woods Coffee.

How Can you Generate Growth in a Hyper-competitive Marketplace?
The Family Business Voice

 
 
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On this episode of The Family Business Voice, Kelly Spiker, second-generation coffee entrepreneur and COO of Woods Coffee, talks to Ramia about generating growth in a hyper-competitive marketplace while working to improve the lives of others in the community.

– Competition isn’t necessarily something to be afraid of; growing a coffee business at the same time as Starbucks’ rapid expansion worked in Woods’ favour.

– By carefully curating their products as well as their space, Woods has built up a loyal customer base that enjoys both the coffee and the community.

– Community is essential to philanthropy as well. Giving back is important, but so is engaging others to reflect on what they too can add.