Can You Balance Innovation and Tradition?

The Age of Omnichannel Marketing and its Repercussions for Family Businesses
Anders Sörman-Nilsson keynoting on Seamless at AMEX' Global Travel Forum in San Diego in 2018. Image courtesy of Anders Sörman-Nilsson.

Can You Balance Innovation and Tradition?
The Family Business Voice

 
 
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On this episode of The Family Business Voice, Anders Sörman-Nilsson talks to Ramia about digitisation, omnichannel marketing and technology vs. tradition.

– Anders Sörman-Nilsson argues we’re living in a data scientific world. We can’t rely solely on culture, intuition or tradition.

– Customer service will become predictive, intuitive and integrated seamlessly with technology.

– Customers want a seamless brand experience across all platforms.