Where does Artisanal fit in to the Age of Automation?

Henri Willig: Artisanal Cheese in the Age of Automation
Martin Willig, image courtesy of Henri Willig Cheese.
The Family Business Voice
The Family Business Voice
Where does Artisanal fit in to the Age of Automation?
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On this episode of The Family Business Voice, Martin Willig from Henri Willig Cheese talks to Ramia about the significance of narrative, culture and craftsmanship in preparing world-class cheese.

– Some companies have the story but do not offer a satisfactory product, while others make a decent product but lack the story. Having both is critical.

– Attention to detail is another factor that sets Henri Willig apart from its competitors.

– Henri Willig’s branding, which sees the name of the founder on every product speaks to both the quality of its product and the story behind it.