Where does Artisanal fit in to the Age of Automation?

Henri Willig: Artisanal Cheese in the Age of Automation
Martin Willig, image courtesy of Henri Willig Cheese.

Where does Artisanal fit in to the Age of Automation?
The Family Business Voice

 
 
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On this episode of The Family Business Voice, Martin Willig from Henri Willig Cheese talks to Ramia about the significance of narrative, culture and craftsmanship in preparing world-class cheese.

– Some companies have the story but do not offer a satisfactory product, while others make a decent product but lack the story. Having both is critical.

– Attention to detail is another factor that sets Henri Willig apart from its competitors.

– Henri Willig’s branding, which sees the name of the founder on every product speaks to both the quality of its product and the story behind it.