How Did This Family Transform a Passion for Peanuts into a Multigenerational Legacy?

Hubs Peanuts Marshall Rabil
Image courtesy of Hubs Peanuts
The Family Business Voice
The Family Business Voice
How Did This Family Transform a Passion for Peanuts into a Multigenerational Legacy?
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On this episode of the Family Business Voice Ramia speaks with Marshall Rabil, third generation owner and Marketing Director of Hubs Peanuts.

See the full interactive article here.

Marshall discusses what his family’s legacy, started by his grandmother, means to him, why peanuts are in fact a superfood and why his vision for the future centres around community.

– Community is at the core of Hubs Peanuts. The way Marshall sees it, their community helped his grandparents Dot and HJ build the business, so it’s their responsibility to give back.

– Hubs Peanuts has an incentivised volunteer program for it’s employees called Hubs Hearts, which allows them to choose the causes they donate their time to, because volunteer service doesn’t count for anything if it’s not from the heart.

– Hubs Peanuts also works closely with their peanut farmers, and has even started a single-origin product line that is partly inspired by Marshall’s experiences in the development sector, where he saw the value of single-origin coffee and cacao initiatives.

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