On this episode of The Family Business Voice, Nand Kishore Chaudhary, the visionary founder of Jaipur Rugs, discusses how his company transformed the Indian carpet industry with dignity and respect.
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– When NK Chaudhary started his business, rug weavers were a disenfranchised minority. They were taken advantage of by middlemen who used the vagaries of a complex supply chain to their sole benefit. Jaipur Rugs cut out these middlemen, instead forging strong relationships with artisans and empowering them through economic independence and benefitting all of those involved.
– Empathy and compassion are critical to NK Chaudhary’s entrepreneurial model. Making sure these fundamentals are present at every level of the organisation means that people put their heart and soul into what they do.
– NK Chaudhary believes that family businesses all over the world hold the keys to societal change by upholding the same values that underpin Jaipur Rugs’ success.