On this episode of The Family Business Voice, Tadesse Meskela speaks with Ramia about his experiences with cooperation, its positive impact on Oromo communities and how the Oromo coffee farmer’s journey serves as an excellent model for others around the world to create prosperity in life and business.
- For generations, 40 million Oromo have depended on coffee for their income – and, thanks to the Oromia Coffee Farmers Cooperative Union, they now see an appropriate share of the profits from a global market that depends on their labour and expertise.
- With extensive research, international NGO funding and hard-earned governmental support, Meskela completely revamped the Ethiopian coffee industry to a new standard that allows farmers to reap the benefits of their hard work.
- Throughout history, people have come together to solve their problems, and for places such as Ethiopia, where the primary economy is based on agriculture, cooperative formation directly translates to prosperity.
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