CARVAJAL

On a Saturday morning in October 1904, the Carvajal family dream was realised with the first publication of the weekly El Día newspaper.

The entire family participated and worked together to create and innovate; a clear example of unity, solidarity, and strength to fulfil a purpose. As time went on, the family dream became a legacy built by stories, memories, documents, and photographs. Over a century after the first edition of El Día was published, Carvajal has grown into a diversified family-owned conglomerate with business activities spanning 12 countries and extending across 3 sectors. Carvajal’s commercial achievements are only one part of the company’s success story. The family firm’s support for the community, people, and the planet also defines Carvajal as an organisation, shaping the company’s approach and activities since its inception.

Three interviews with Carvajal family members, representing different areas of the Carvajal organisation, offer a glimpse at the factors, drive, and passion that move the family firm toward its goals, and the connection that links all aspects of the enterprise.