Stihl is a German manufacturer of power tools and is best known as the world’s leading brand of chainsaws. In fact, company founder Andreas Stihl built the very first chainsaw in 1926 and launched his company the same year. Today, Stihl power tools can be found in more than 160 countries around the world.
For the first 50 years of its existence, Stihl was exclusively a chainsaw-producing company. However, in the 1970s, Stihl expanded its product line to include other home-use power tools. They started by adding a line of weed trimmers they sourced from a Japanese company until they built their own models. Today, Stihl offers a wide range of power tools for home use, including blowers, hedge trimmers, lawnmower, drills, concrete cutters, chainsaws and edgers.
Stihl’s retail model involves selling only through independent servicing dealers and not through big-box chain retailers. This is to provide the best possible customer service where assembly, pre-delivery inspection and maintenance service will be delivered to a certain standard.
