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Founded in 2009 by husband and wife team, Adi Tatarko and Alon Cohen, Houzz‘s website provides a place for homeowners to collect DIY inspiration through photographs, artificial intelligence and augmented reality. Houzz’s platform also connects design professionals and other home design enthusiasts, innovating the industry’s traditional models.

Originally a side project for the couple, who faced difficulty finding ideas when remodelling their home, today the California-based company boasts over 40 million monthly users and 1.5 million improvement professionals. Since its inception, Houzz has raised over $600 million from notable venture capital investors that include DST Global, Kleiner Perkins and GGV Capital. Tatarko and Cohen are estimated to own roughly a controlling one-fourth of the company and act as Houzz’s CEO and President, respectively. Tatarko has been featured on the Forbes list of America’s Self-Made Women and has a net worth of approximately $430 million.