The Hokuriku Awazu Onsen Hoshi dates back to the year 718 AD, when monk Taicho Daishi founded it. Located in the coastal prefecture of Ishikawa, it is found in the seaside town of Komatsu. According to legend, Daishi was directed by the gods of Hakusan, one of Japan’s three sacred mountains, to establish the onsen at its current location.

One of many Japanese “ryokan,” a traditional inn that serves guests similarly to bed and breakfasts, Hokuriku Awazu Onsen Hoshi has remained successful in part thanks to the strength of the hospitality industry in Japan.

At their ryokan, visitors experience “omotenashi,” a code of conduct that drives their concept of hospitality. Omotenashi represents the desire to wholeheartedly care for guests – that level of attentiveness and care that has sustained Hokuriku Awazu Onsen Hoshi for centuries.

Over the years, the family business has remained under the leadership of 46 successive generations. The current leader, Zengoro Hoshi, continues to sustain the ryokan’s tradition all while catering to the modern tastes of its patrons.

Hoshi knows the business will be in good hands, with his daughter Hisae an active part of its operation. Each generation passes down the mantra “one time, one meeting,” which emphasises their desire to provide the highest quality service as though it may be the last time they see you.