Aurorae is a family business, popular active lifestyle e-retailer and yoga mat company founded in 2009 by yoga student Dennis Ingui. Despite being enamoured with athletics as a young adult, Dennis never imagined he would have a second career growing his yoga accessories company into an Amazon success story. The Internet didn’t exist yet, and yoga was a world away.

Passion led the way on his entrepreneurial journey. Not long after retiring from the garment industry in his late 50s, Ingui was diagnosed with prostate cancer. He overcame the disease but not without struggling physically and mentally. After a life-changing surgery, he was left searching for life-affirming answers.

For Dennis Ingui, the answer is yoga, to which he credits the remarkable speed of his recovery. Not long after becoming a yogi, Ingui saw an opportunity to address an unfulfilled niche in the yoga accessories market. For the last 18 years, Aurorae has been a vehicle to share his passion with the world and make a profit at the same time.