The importance of a quality logo cannot be overstated enough. At its best, a logo not only anchors a company‘s vision and image, but also becomes a part of the consumer’s life. However, the logos of major companies that we have grown to accept into our consciousness did not always look as they do now.
Check out the shocking transformations of world famous company logos.
1949 – 1967
The first official logo of Adidas was created after the company split from Dassler Brothers. The other half of the company became fierce rivals Puma.
1997 – Present
Since the split, Adidas has emerged as one of the heavyweights in sporting apparel, and its logo can be seen in football kits across the world.
1976 – 1998
The multi-colored Apple logo was synonymous with the Macintosh system, the world’s first personal computing system featuring a graphical user interface and mouse.
1997 – Present
Though largely overshadowed by rival Microsoft’s Windows operating systems in the 90’s, Apple has since made a massive comeback with their line of iPods, iPhones, and iPads. It is now the world’s most valuable company.
The Walt Disney Company
1937 – 1951
With a string of hits such as Snow White and the Seven Dwarves, Bambi, and Cinderella, The Walt Disney Company defined a generation with its classic animations.
1972 – Present
Disney has since morphed into a tremendously profitable company through successful acquisitions of Pixar, Marvel, and the Star Wars franchise, alongside its ever popular theme parks.
1940 – 1948
McDonald’s was originally known as McDonald’s Famous Barbecue. In those days, a cheeseburger would set you back 19 cents and a coke would cost you 10 cents.
2006 – Present
Since adopting the famous Golden Arches into its logo in 1960, McDonald’s has become the global leader in fast food, serving 68 million customers a day in 119 countries across 35,000 outlets.
1902 – 1909
Upon its launch, the Mercedes automobile was the world’s first petrol-powered car, having transformed a stagecoach by adding a petrol engine.
2010 – Present
Now as a division of Daimler AG, Mercedes-Benz is part of the German Big 3 alongside Audi and BMW, and is one of the best-selling luxury automobile brands in the world.
1975 – 1980
Founded by Bill Gates and Paul Allen, Microsoft first found success when IBM contracted Microsoft to create an Operating System for a new line of personal computers.</p>
2012 – Present
Once the world’s most valuable company, Microsoft continues to dominate the global software market thorough its operating systems, Office Suites, and Skype. It is currently the world’s largest software maker by revenue.
1958 – 1968
Pizza hut was founded in 1958 by two university students, and its first mascot was a character named Pete, holding the words Pizza and Hut in his hands.
2014 – Present
Pizza Hut is now a subsidiary of the world’s largest restaurant company Yum! Brands, and is the leading pizza chain throughout the world, having found great success in markets such as China.
1980 – 1993
Founded in 1938 as a small trading company, Samsung began as a food company until it entered the electronics industry in the 1960’s. Its logo was a reference to its name, as ‘samsung’ means ‘three stars’ in Korean.
1993 – Present
Samsung has since transformed into a diversified conglomerate, with operations in electronics, insurance, and shipping. Samsung Electronics is the world’s largest technology company, and is also the world’s largest manufacturers of mobile phones.
1971 – 1987
Starbucks was founded in Seattle in 1971. When it launched, it only sold roasted coffee beans and did not sell brewed coffee. Its logo was the Siren, a creature from Greek mythology that was said to lure sailors with its beautiful song and cause them to be shipwrecked.
2011 – Present
Starbucks is now the world’s largest coffee company, with an astonishing 21,536 stores in 64 countries worldwide, and its overseas stores constitute one-third of its total stores.